Having recently worked on a client's fabulous new website, I looked at mine and winced.
Like a 15-year marriage - it was neglected. Tired, under-styled - it was no longer a thing of beauty that lures new clients. At best, it was perfunctory. No amount of moisturiser could revive it.
I had failed to practice what I preach. I had ignored one of my strongest selling tools.
I got to work.
Pimping, priming, writing, creating. It felt good. I got lost for a good couple of days. I ditched everything: new copy, new theme, new style.
Even the pictures all got a stylish upgrade. I don't do standard stock, I don't do templates. I do a sort of pseudo stock mash-up and create a hybrid. Something more original that feels like me.
I stopped worrying about Google and wrote for my audience - wrote with passion. Then I went back and romanced Google. Alt-text is present, meta-tags done, headlines and text concise and clear.
Your website is your digital store. People come to check you out. They love a good nosey around. Will they be impressed?
Hundreds of people each month find me via Google and for now, I can more confidently answer this with a "yes".
Check out the new and fabulously improved CP Copywriting website for all of your freelance content needs. Diva style is back on the menu...
I love writing, but writing isn't just words. It is the ability to stir feelings, spread your message and unite people.