Once upon a time, there was an MD. She was successful, smart, driven and committed with hair that fell to her waist. She was busy AF but loved every minute of her work and her company to bits.
She was getting around to sorting out content for the company website, social media page and had some killer ideas for the blog.
But as with many things, core business functions stole the show.
😢 The website sat outdated - weeds curling around its vines.
😢 Social media was fruitless, a post here, a post there but never a post everywhere.
😢 The blog was empty, sad and no one ever knocked at its door.
The thing is, if you count sales and customers as part of your core business then this ☝ sort of behaviour simply won't do.
Writing content is laborious, time-consuming and hard work but essential.
Think about it.
You're running your business. You don't want to hire a copywriter/content writer. You're super busy and will get around to your content. But you never do. You aren't entirely sure where to start.
How many customers are you losing to the competition - those who have invested in the content necessary to make sure customers can find them online?
Perhaps you have old, outdated or just rubbish content displayed beneath your company name. It doesn't feel great, does it? It isn't doing you any favours that's for sure. People can sense stale content and if you don't care, why should they?
That's right: I have ripped the band-aid off and it's not pretty #sorrynotsorry
Your content should shine like Cinderella at the ball. It should reflect your values, your brand, your audience and your industry. It should make you sound as awesome as you are and yell it from the rooftops.
Blogging: demonstrate your industry expertise, answer customer questions, give advice and cement your niche.
Social media: perhaps it isn't 'your thing'. Unfortunately, it is literally everyone else's. Do you want to be the rare company with a yawning gap online?
Your website: are you proud? Are people finding you? Is it simple to navigate, well presented and slick? It doesn't need to cost a fortune but poor content could be losing you a fortune.
Company sales materials: do they still have the old logo and a managers image who left in 2012? Redesigning and writing some slick, digital company materials is cost-effective and you can start using them on existing customers, prospects and mailing lists.
Content should not be stale. It should be making the sale.
One blog a month, a social media post a week, a fresh new glossy one-pager to hand out to clients - just start!
Your future self will thank you.
No good with words?
Then your future self can thank me.
I love writing, but writing isn't just words. It is the ability to stir feelings, spread your message and unite people.