Marketing your business quietly, respectfully and following the industry 'norm' achieves what exactly?
Not too much.
And yet many people are understandably nervous about making noise, grabbing attention and ruffling feathers.
Nagging doubts. Is it too much? Not enough that? You could procrastinate until someone else takes the sale.
I've been there, I get it. My client's are repeating the same problem... Fear of judgement and public failure online.
People will always judge you, even if you do nothing? So why not do exactly what's best for you and your business and that isn't quietly conforming.
Quietly marketing your business and your brand doesn't work. You have to get comfortable articulating exactly who you help, how you help and why you're the best.
It's not a comfort zone for many people and we've all been taught from an early age not to brag, not to boast.
Perhaps that is why digital marketing can be quite unsettling. It's a fine line between confident and arrogant. But put simply, if you don't trust your own hype and skills, who will?
Digital marketing is about grabbing attention, standing out from the crowd and letting your target audience know that you're the business they should be talking to.
Sure, they may be some unpleasant comments and I can't guarantee everyone plays nicely online. But the lucrative inbound enquiries more than make up for it.
You can't keep everyone happy and put frankly you don't need to.
Market your business loudly, proudly and successfully!
I love writing, but writing isn't just words. It is the ability to stir feelings, spread your message and unite people.