Selling your product or service used to involve some flash, slick-haired dude with a massive briefcase.
Then it involved a gaggle of telesales people with insanely polished vowels. These days it involves something even slicker than a slick-haired salesperson. Selling your business, your ideas, your brand... it involves digital marketing. Cue gasps everywhere. Said no one. Digital marketing is nothing new. It's been with us for some time. But that doesn't mean it's any clearer as to what works and what is wasting your time. There are heaps of digital marketing agencies selling SEO this and keyword-rich that. But more often than not, your average small business owner is ploughing funds into their marketing and hoping for the best. Fact: 80% of the SEO on your website is made up of the words you write. Fact: Blogging on your website is a customer keyword party with some serious RSVP. Fact: Social media earns people an army of leads and business. Fact: If doing all of this on a regular basis isn't your day job, you don't have a marketing team, or any desire to hire one, you need a "me" in your life. I am one of those rare creatures who loves their job. I love it when my clients do well and I love sitting quietly behind the scenes weaving my magic. Ready to hire a freelance digital marketer to work hard and smart for your business? Then shoot me a message... Claire@cpcopywriting.co.uk
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AuthorI love writing, but writing isn't just words. It is the ability to stir feelings, spread your message and unite people. Archives
February 2022
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