Blogging continues to reign supreme with 55% of marketers saying blog content creation is their top B2B inbound marketing priority for 2019.
Not only will your company blog help customers and potential customers find your business in search engines, but it will generate leads - three times as many leads as paid advertising.
I see countless posts from professional people stating that they are sick of being targeted by sales people in the traditional 'cold' impersonal format we are used to. A blog allows you to communicate with your target audience giving them valuable, helpful information and (better still) directs them to you.
Compelling reasons to get blogging. However, your blog doesn't just drive inbound leads, it is a significant contributing factor to brand recognition and can help build a killer reputation. How you communicate, the expertise and wisdom you impart, your tone of voice and audience interaction are all key elements.
Most of my clients found me via my blog and admitted to checking my posts before they got in touch. Blogs posted on social media and my website got me found. This strategy got my head above the crowd and enabled a connection with my target audience and all without harassing anyone!
Every time an established website links to your blog post, your entire website reaps the SEO benefits. Attracting those links is much easier with engaging, quality blog content.
Your blog is a powerful article. Make sure you:
Blogging is the smarter and (put bluntly) much less irritating way to sell socially and induce your killer reputation. The stats speak for themselves.
If you would like some unique blog post suggestions for your business and a competitive quote, please get in touch.
The above stats were compiled by HubSpot, you can read more here.
I love writing, but writing isn't just words. It is the ability to stir feelings, spread your message and unite people.