It's apparently good - criticism. Not the kind where you get completely annihilated by your partner for leaving a towel on the floor (albeit that may well be deserved). The other, constructive kind. The kind where actually, with a bit of a steer (that's nice speak for criticism) you can do even better. Constructive criticism is defined as:
"helping to develop or improve something; helpful to someone, instead of upsetting and negative."
Unfortunately, not all constructive criticism is actually constructive. Those in the noble position of guiding others do (sometimes) need to heed the criticism definition. Framing and delivering your feedback in the wrong way can leave the recipient feeling personally attacked and vulnerable which leads to upset and ultimately, a demotivated individual. However, staying objective, respectful and collaborative can have the opposite effect, which is in everyone's best interests.
I have to be honest, I wasn't too good at taking criticism when I was younger. My tactic was to look earnest, stay quiet and nod - whilst going on the internal defensive. This was a mistake. I responded emotionally instead of logically. Everyone should learn to take constructive criticism. It can help unlock your potential and improve your capability. Of course, should the criticism not be constructive, it is simply information or opinion and you do not have to do anything with it.
I forced myself to do it, to smile warmly, to ask questions and for examples so that I could learn. I also surprised myself and the other party. Once you push past the pain barrier you realise that everyone is different and the person speaking is actually trying to help you.
The experience I provide for clients includes reviewing the copy - it is an important and natural part of the process so that you get exactly what you want. Part of this process is presenting the copy on a copy deck. The copy deck tells you what you are going to look at and why, the research materials I used and the strategy.
I also encourage constructive criticism and provide a simple process for clients to critique the copy, saving time and keeping everything relevant and clear. Using criticism is an important part of my job. I can learn how you like to sound and speak, and ultimately do an even better job for you.
I am officially a constructive criticism ninja (during work hours only). How about you?
I love writing, but writing isn't just words. It is the ability to stir feelings, spread your message and unite people.