Copywriting or copy editing?

So, you have made the decision to write your own copy. That could be a book, some company literature, an e-book...you get the idea. 

Even the greats - the books that adorn your e-reader and the finest shelves are pimped, primed and perfected by a fresh set of eyes. What is the readability score? Does it flow? Are there any awkward transitions? Are there sentences a mile-long? Are there passages that seem obvious to you and not so obvious to others?

There are plenty of strong reasons why a copy editor can not only help your book read well, but help it fly off the shelves. 

What is the difference between a proofreader and a copy editor? 

A proofreader does not rewrite your content. They simply check everything is written correctly in terms of spelling, punctuation and grammar. 

A copy editor will possibly proofread too - but their job goes much deeper. They will re-write passages of the book and make suggestions to improve readability, ensure the text is sharp, clear and your point well made. 

The last thing any author wants is their readers re-reading the same passage of text over and over because it just won't sink in. A good copy editor will prevent this. Lengthy sentences are another enemy. Indeed, I have read sentences with more than 50 words before I saw a full-stop. Nothing sees a reader lose interest quicker. 

What's the readability of this blog post? 69.7. The Harry Potter books by J.K. Rowling are all 70 and above. This indicates they will be understood and enjoyed by the average 12-year-old with 70 being the target range (even for adults). 

If you need an experienced, second pair of eyes over your work - give me a shout. I have edited books for published authors and in true geek style, love nothing more than obsessing until it's perfect. 

Warm regards as always - Claire