Muddling through? Having a go?
Seems like an OK plan, right? You don't (after all) have to pay a writer to do it, so why not? It can't be that hard.... I spoke to an MD just a few days ago at a fairly large firm. I asked if there was any copywriting or editing I could assist with. He told me that he had spent five hours just the day before writing some sales literature that needed to go out to their client base (so quite an important piece of literature). Mr Anonymous MD (you know who you are) said he read back what he'd written some five hours later and it was "pretty awful" and he hated doing it. We had a little chuckle at that. He then added that at least he hadn't spent any money. Ah the many responses! I stuck with just two, these two; "I suspect you earn a fairly handsome salary as the MD of the company, so actually your five hours spent writing were rather costly, not to mention the other, better and more enjoyable things you could have been doing in that five hours." My second point was that a writer would (hopefully) not have looked back five hours later only to realise their work was "pretty awful." Is your website copy exciting and packing a punch? Do your social media posts attract hits, likes and generate sales? Great copy spreads your message and boosts customer retention and sales. Is your message important enough to be written properly? Claire Parsons
8 Comments
As an MD I know this feeling well, when you spend hours producing something mediocre at best when it would be far cheaper and more effective to have outsourced it to someone who specialises in the area.
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Claire
12/10/2019 12:15:29 pm
Dear LEARN SEO,
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22/10/2019 02:59:07 am
Wow! I am really impressed by the way you detailed out everything. It is really going to help me a lot. Thanks for sharing your thoughts so clearly.
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19/5/2022 10:23:15 am
This is actually the kind of information I have been trying to find. Thank you for writing this information.
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AuthorI love writing, but writing isn't just words. It is the ability to stir feelings, spread your message and unite people. Archives
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