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Do you need great copy?

21/8/2018

8 Comments

 
Muddling through? Having a go?

Seems like an OK plan, right? You don't (after all) have to pay a writer to do it, so why not? It can't be that hard....

I spoke to an MD just a few days ago at a fairly large firm. I asked if there was any copywriting or editing I could assist with. He told me that he had spent five hours just the day before writing some sales literature that needed to go out to their client base (so quite an important piece of literature).

Mr Anonymous MD (you know who you are) said he read back what he'd written some five hours later and it was "pretty awful" and he hated doing it. We had a little chuckle at that. He then added that at least he hadn't spent any money.

Ah the many responses! I stuck with just two, these two; "I suspect you earn a fairly handsome salary as the MD of the company, so actually your five hours spent writing were rather costly, not to mention the other, better and more enjoyable things you could have been doing in that five hours."  My second point was that a writer would (hopefully) not have looked back five hours later only to realise their work was "pretty awful."

Is your website copy exciting and packing a punch? Do your social media posts attract hits, likes and generate sales?  
Great copy spreads your message and boosts customer retention and sales.
​

Is your message important enough to be written properly?

Claire Parsons
View my profile on LinkedIn
8 Comments
Matthew link
21/8/2018 09:06:55 am

As an MD I know this feeling well, when you spend hours producing something mediocre at best when it would be far cheaper and more effective to have outsourced it to someone who specialises in the area.

This is a very astute summary of that quandary and a reminder to recognise the value of specialists doing their thing and me, doing the things I am good at.

Reply
Learn SEO link
12/10/2019 12:13:09 pm

Great marketing tips and followed the effective business thoughts and identifying the essential SEO topics. Making the marketing searching points and allowed the great topics with us.

Reply
Claire
12/10/2019 12:15:29 pm

Dear LEARN SEO,

Thank you for the insights and feedback! Glad you enjoyed.

Best,
Claire

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Big Island Web Design link
22/10/2019 02:59:07 am

Wow! I am really impressed by the way you detailed out everything. It is really going to help me a lot. Thanks for sharing your thoughts so clearly.

Reply
Claire link
22/10/2019 06:58:44 pm

Dear Big Island Web Design,
Your comment is music to my ears. It is an absolute pleasure writing my blog and, even more so, imparting knowledge that actually helps someone else.

Thank you kindly,
Claire

Reply
ProWeb365 link
21/12/2020 07:52:03 am

Great copy can help you create and promote a powerful. Thank you!

Reply
Susan link
19/5/2022 03:36:14 am

Thanks greaat blog

Reply
Image Optimization SEO link
19/5/2022 10:23:15 am

This is actually the kind of information I have been trying to find. Thank you for writing this information.

Reply



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    I love writing, but writing isn't just words. It is the ability to stir feelings, spread your message and unite people.

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