Do you need great copy?

Muddling through? Having a go?

Seems like an OK plan, right? You don't (after all) have to pay a writer to do it, so why not? It can't be that hard....

I spoke to an MD just a few days ago at a fairly large firm. I asked if there was any copywriting or editing I could assist with. He told me that he had spent five hours just the day before writing some sales literature that needed to go out to their client base (so quite an important piece of literature).

Mr Anonymous MD (you know who you are) said he read back what he'd written some five hours later and it was "pretty awful" and he hated doing it. We had a little chuckle at that. He then added that at least he hadn't spent any money.

Ah the many responses! I stuck with just two, these two; "I suspect you earn a fairly handsome salary as the MD of the company, so actually your five hours spent writing were rather costly, not to mention the other, better and more enjoyable things you could have been doing in that five hours."  My second point was that a writer would (hopefully) not have looked back five hours later only to realise their work was "pretty awful."

Is your website copy exciting and packing a punch? Do your social media posts attract hits, likes and generate sales?  
Great copy spreads your message and boosts customer retention and sales.
​
Is your message important enough to be written properly?

Claire Parsons