The hallmark of a great website? It helps the audience. How do you write your own website without sounding like, “me, me, me?” It can be tricky. You want to tell your audience about what you do/offer but there is a knack.
Too many websites focus on their award-winning teams, industry accolades, etc. and cannot resist the urge to brag about their fabulous products and services. Yes, these things are important but your visitor wants to know whether or not you can assist them. They have a specific need which brought them to your website. If you do not demonstrate how you can help them with this issue, they will soon be off to find someone else who can (in around 15 seconds).
Your website is your modern-day shop front. Is it written in a way that piques interest and helps the audience? If not, no one is going click, get in touch or buy from you. A lot of people are a "copywriter.” After all, we can all write and it’s not that hard, right? But, if your website is responsible for your customer interaction and company reputation, is it not worth getting a professional to write it perfectly for you? I certainly wouldn’t get inside a car with someone who doesn’t know how to drive or have an electrical fault addressed by anyone but a qualified electrician. Put simply, if you don’t feel the investment in your website is worthwhile you can quit reading now and no hard feelings. But, if you do feel it is worthwhile, please enjoy my top 10 tips for exceptional web copy:
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I love writing, but writing isn't just words. It is the ability to stir feelings, spread your message and unite people.