Regardless of your industry or offering, effective marketing and copy will support your sales strategy and independently drive your companies' growth in 2019.
The customer experience and buying behaviours have evolved and we need to evolve with them. We shop from our sofas, we communicate online, we do business online.
If your copy isn't impressively and quietly converting customers you are missing a trick.
Forbes describes poor web content as, "the silent killer of online sales leads and revenue generation." You can read the full article here.
Your website, your marketing campaigns, your social media posts and blogs are you silent sales partners and should be performing for you. Compelling copy will boost your sales efforts and turn clicks into clients. Copy and sales are a partnership that yield consistent branding, effective marketing and new business. So much selling is done through blogging, web copy, apps and social media.
Are you in control of your website and online analytics? Key information is readily available and can steer your website and content. If you haven't already, then embed a unique HTML code from google into your website and register for Google Search Console. This will provide a mine of information that can help shape your online sales strategy. Amongst other things, you will gain insight into the keywords and phrases that trigger your site. You can then gear articles and content towards your best performing phrases and keywords to boost your search engine optimisation (SEO). This results in more visitors and potential clients.
It is an exciting time and sales is evolving. Is the traditional cold call dead? I don't think so, but it certainly should not be all that you use to grow a healthy pipeline. Take advantage of the many different approaches and mould a modern strategy that connects you to your target audience.
Copywriting is the way to support your sales strategy. Without it, your target audience will struggle to engage and find what they need elsewhere.
Be warned, it does involve writing.
If that brings you out in an allergic reaction, then please get in touch for a chat about your needs.
As always, warmest regards,
I love writing, but writing isn't just words. It is the ability to stir feelings, spread your message and unite people.