Imagine if a credible source continually kept introducing your business to your target audience. The tills would be ringing. Done well, your content has this ability. But too often, marketers go straight in for the kill and forget to build credibility beforehand. Digital marketing can introduce your business to a massive audience or a small but precise pool - you can choose.
Sales then step in once the (all-important) introduction is made and their task is so much easier. Marketing have handed them a prospect aware of your offering and brand.
This partnership is what truly successful businesses use to move prospects through the sales funnel and provide a consultative experience that builds trust. Once the trust is formed the buying begins. But buyers are more clued up than ever. They conduct research and have infinite choices and information. They want product demos, informative blogs, customer reviews - content that confirms you are the best provider and their decision is the right one. Supplying this content at the right stages of the customer journey transforms your target audience from cool to warm. It isn't always a 'quick' win. You will want to populate your sales pipeline with a healthy mixture of prospects at various stages in order to secure a steady stream of business. But your content can quicken up the process and create awareness of your offering.
If buyers are not aware of you, they cannot become customers, so how can businesses create awareness?
Relevant content starts the relationship between you and your target audience and makes that vital introduction.
Don't miss a trick, help lure customers to you (the modern way) with valuable, expert content.
I love writing, but writing isn't just words. It is the ability to stir feelings, spread your message and unite people.