So, you have finished writing and think your copy looks good and reads well, but how can you be sure? It is easy to get caught in the trap of writing long sentences and paragraphs, or using industry-specific jargon.
There is actually a simple way to check that your copy is easy to read and understand by checking its, "Flesch Reading Ease" and "Flesch-Kincaid Grade Level." This may sound complicated but is done very easily by checking a box in Microsoft Word.
The Flesch Reading Ease was developed in 1948 by author, readability expert and writing consultant Rudolph Flesch. Fleschs' formula tests your copy for its readability and is considered one of the oldest and most accurate methods. Your score will be between 1 and 100, although a score can be in the minus figures (note to self, this is not a good thing). Flesch is also the co-creator of the Flesch-Kincaid Grade Level.
Text with a score of 100 is very easy to read and said to be understood by the average 11-year-old. The Harry Potter books have an average score of 72.83, whilst The Harvard Law Review has a general readability in the low 30's.
The "Flesch-Kincaid Grade Level" was developed in 1978 under contract to the US Navy by J. Peter Kincaid. It was also used by the Army for assessing the difficulty of technical manuals. It soon became a United States military standard and is used by authors and writers all over the world.
Text intended for readership by the general public should ideally have a score around 60 to 80 and a reading level grade of 8 to 9. This will ensure it is easy to read and will be enjoyed by a wide and varied audience. The accompanying picture is the Flesch reading score for this copy.
Learn how to change your settings and assess your copy's readability here.
On a final note: you should not have any passive sentences. This will ensure you grab your audience's attention in an active voice.
Failing all of that, I can always write it for you.
I love writing, but writing isn't just words. It is the ability to stir feelings, spread your message and unite people.