To market or not to market? That is the question...
Actually, it isn't. The question isn't, "should you be marketing" it is, "how should you be marketing".
What are our options in this situation?
a) Hand in the towel and stop talking to customers (I know how that ends), or
b) Keep talking to customers and potential customers and offering value
I am firmly in camp 'b'. I haven't worked hard and built up a fab business just to close it overnight due to a virus. Marketing is more important than ever. Everything hasn't just jumped online, it is now the era of digital-first. Your marketing strategy shoulders a heavy weight and it is the survival of the digitally fit.
Is marketing insensitive during a truly horrible global pandemic? It might be if it doesn't reflect the situation, but it certainly shouldn't be. Savvy marketing is leading with empathy, stability and courage. It is picking us up when we're down, entertaining us, keeping us in touch and (of course) promoting products and services of value.
I am helping client's communicate with tact, respect and sensitivity. Because when this is all over, (hopefully) our businesses won't be.
#staysafe #stayhome #staydigital
I love writing, but writing isn't just words. It is the ability to stir feelings, spread your message and unite people.