Should you write content?
Writing cements your ideas and vision for your business. It communicates your key messages to your audience. It literally builds your brand.
The only time I need to get involved is if:
A) Your writing sucks
B) You don't have time
C) You'd rather gouge your eyes out with a spoon
Other than that, stop being lazy and start romancing that crowd!
Whether you want to start blogging, social media marketing or your website needs some love - you can and must recognise your digital content for the powerhouse it can be...
That outdated website isn't winning you any business. It's no drama, you'll get around to it - no need to panic. Or is it? It may need an update to start actively winning new work but that nasty outdated waffle is putting people off. It damages your reputation. That is a lost customer - possibly for good. Bad content is pushing business straight into the arms of your competitors. We all search for products and services every day. If your website doesn't clearly articulate what you do and who you help, then off we go to one that does.
All that social media marketing looks like hard work - how can you stand out there? There are billions of businesses. Everyone is selling. You don't have the time or budget. Wrong. You can write a social post and use it across multiple platforms two or three times a week. That way when a customer finds you or searches to check your credentials, there won't be an empty, alarming gap. Give it time and you might even start growing a following and fact: everyone wants to know what's popular.
All that blogging that everyone does... Why exactly? Ah, yes, that's right, blogs offer value to your target audience. That seems pretty worthwhile if you ask me... Your audience has questions, issues, needs - your blog answers them.
You don't need a marketing army, you just need one consistent voice and get shouting from the rooftops about your biz.
Let's hear about your amazing team, what you're up to, what you care about. Humanize your business. Talk about customer needs and interests. Feature your news stories and victories. Whenever a customer asks a question - answer it in your content. Repurpose your blog content for social media.
Your content doesn't need to be 24ct perfection every time. For example, social media is quick turning and conversational. You don't need to spend hours over-thinking it - they're wasted.
But your content certainly needs to exist and be pretty tasty...
I love writing, but writing isn't just words. It is the ability to stir feelings, spread your message and unite people.