Well, first of all, you need a copywriter for your small business who has a dog...
Now that box is safely ticked, you also need a copywriter for your small business if you plan on wooing those lovely customers.
Everyone is a snoop these days. They check your reviews. They check your social media (or lack of). They check your website. They check your blog. If they could, they'd probably check your mum raised you well.
People don't just want to hand their cash over to anyone. They want all sorts of crazy things like values, principles, ethics, sustainability, equality, diversity, fair trade and blimey, so they should.
If we don't want to have to make a swim for it with the polar bears in fifty years' time, everyone should care or start brushing up on their breaststroke.
Your content isn't just about selling. It's about bonding. It's about branding. It's about caring. Nike, Coco Cola, Google - there's a reason why they have gigantic digital teams wooing us 24 hours a day, 7 days a week. They want to be inside our heads. They want to be our right arm. They know it works big time.
Now you might not have their big bucks, but fortunately you don't need to. Since starting on my digital marketing journey I have secured hundreds of clients, referrals, testimonials and millions (yes millions) of views of my content and business.
I don't do the hard sell. I just make sure I am fresh in their minds for whenever they need me and I have some fun with it. Fun stuff = way more customers. Dull content = the Titanic.
So if you like your content with a spicy hot side of sales sauce and a dinner bell that keeps on ringing (that means good content, I should stop writing at lunchtime...), then give me a shout. But whatever you do, whatever you decide; please, no boring, buzzword content. If peeps wanted a lullaby they'd ask for one...
I love writing, but writing isn't just words. It is the ability to stir feelings, spread your message and unite people.