When is copy, just copy?

 The short answer, is never.

If you have words to write, they are important. They don't just fill a space or tick a box, they have purpose, they are trying convey something on your behalf, something that is important to both you and your target audience.

Words are effective, impressive and require thought and planning. If you are just filling space, then to be honest, there probably isn't much point.

I believe most of us want to do well, we want to be effective, productive and enjoy a sense of achievement. We all have strengths and (of course) weaknesses, but overriding any of that is the desire to do well, in whatever individual form that takes.

Your copy, your article, your website, is all an extension of you. It's another chance to 'do well' and communicate your message.

Not everyone is great at writing. I have a fair few clients who tell me that they know what they want to say, but it's hard to write it. Great copy is an investment in your business and turns a space filler into a copy winner.

Anyone experiencing challenges writing their copy isn't alone. Therefore, I wanted to breakdown what I offer and what you can expect, if you would like to discuss improvements to your copy.
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1. You will receive a complementary 1 hr consultation and I can critique your existing copy and make suggestions (if applicable).
2. You will receive a detailed brief which assists you in articulating your requirements and advises how to get the best from your copy and from me.
3. You will receive a detailed quote for your project, outlining what you can expect.
4. You can then confirm your intent to proceed and I shall provide your contract which details our agreed project.
5. Research and planning - your key features, benefits and USP, audience, industry, the competition.
6. You can expect guidance and assistance from start to finish, until you have a happy face and a beautiful, final copy document.

It's easy when you know how, and now you do. Drop me an email and let's make great copy!

claire@cpcopywriting.co.uk

As always, warmest regards,

Claire