We all know why gazillions of businesses hire a copywriter. They want to win the online style wars!
And too right. Who doesn't?
In 1980, you were winning if your shop was on a busy high street. In 2023, there borderline is no high street (sigh). Search engines are the high street and if peeps can find you, it's not just a few thousand shoppers who stroll by, it could be a few million.
We're totally not kidding.
In 2022, CP Copywriting had over 7 million views across the website and LinkedIn. It's not a quick win (sadly). You can't pump out three pieces of content and expect to seal the deal. But hiring a copywriter means that in 6-12 months the ripple effect begins. Brand awareness, engagement, followers and those all-important customers start flooding in.
So, before you decide on this very important business collaboration, what should you clarify with your would-be copywriter?
1) What can I expect from a copywriter?
It sounds simple, but an experienced copywriter can make complex clear and will have proven processes to extricate all those awesome thoughts from your brain to theirs.
2) Just how awesome are you at copywriting?
This might sound silly but it's totally fair. With "copywriters" popping up left, right and centre, you want to make sure you get what you pay for. An online portfolio, testimonials, a strong digital presence... Can they (not only walk the walk but) walk the walk for other companies and pack a creative, content punch?
3) Do they have a border collie called Stella?
Wow. It's funny you should ask... 😂 Until next time...
