And it all starts with a plan.
That means bringing strategy, words and marketing experience together to turn we really should do something about this into something that consistently performs.
Sometimes I take the reins. Sometimes it’s one striking campaign, a new website, or selecting the fewest words with the biggest impact.
But we always start with the strategy (think positioning, key messages, audiences, tone and style, differentiators, SEO, conversion, and so forth).
Because six months from now, I’d rather you were seeing what worked than scratching your head wondering what to try next.
01. YOUR MARKETING
This is the signature dish. The full Claire package.
Strategy, positioning, campaigns, ideas, copy, content, execution. I become part of your business and make marketing happen every month.
Not random acts of marketing. Not we should probably post something.
A proper strategy, built around where your business wants to go, with someone making sure it actually happens.
The Monthly Marketing Magic. Strategy to execution, minus the marketing department.
02. YOUR PROJECTS
Bring me the thing that needs sorting.
A launch that needs an idea.
A proposition nobody can explain in one sentence.
A campaign that was due last September.
A website without traffic. A new service. A message that isn't landing. Something good that could be considerably better.
You don't even need to know what service you need.
Bring me the problem, the project or the slightly half-baked idea.
I'll work out what we're actually trying to achieve, find the angle and turn it into something people understand, remember — and act on.
03. YOUR WEBSITE
Designed. Written. Built in Squarespace.
No agency. No endless meetings. No handing you a template and wishing you luck.
I sort the strategy. I write the words. I design and build the website. Your colours. Your brand. My eye for detail.
You get a smart, modern website built around your business, your customers and what you want them to do next.
The whole website (minus any hosting fees): £799.
"The first session was so impactful that we have booked and rebooked..."
- Caroline Bedford, CEO
✅️ I get properly stuck in.
Your business, your customers, your competitors, the context. I want to understand what's actually going on before deciding what we're making.
✅️ The strategy comes before the stuff.
What are we trying to achieve? Who needs to care? Why should they choose you? What happens next? Then we make things.
✅️ I'll find the thing.
The angle. The message. The bit that's genuinely interesting but you've stopped noticing because you work there every day.
✅️ I'll challenge you.
If there's a stronger idea, a clearer message or something simply isn't worth doing, I'll say so.
✅️ Things actually get finished.
Plans become campaigns. Ideas become websites. Emails leave Drafts. Marketing goes out into the world and does its job.
✅️ We work together.
No agency layers. You always work directly with me and Frank.
Eight years. Lots of words. Plenty of head-scratching. Some rather lovely clients.
I'm Claire (Frank may also make an appearance).
Strategic marketer. Copywriter. Website maker when the occasion calls for it.
Mostly, I help businesses work out how to get more of the right people to notice them, understand them and choose them.
I've worked across finance, tech, professional services, logistics and all sorts of businesses in between. Sometimes on one very specific project, sometimes as the Marketing Director.
I like strategy. I like ideas. I really like making things work brilliantly while I sit in the background.
And I firmly believe marketing should be useful before it is anything else. Yes, even before pretty and clever.
If you're ready to level up your business online, you're in the right place. Get in touch for details.
You've got questions. We've got answers.
CP Copywriting provides retained monthly marketing support for B2B companies, covering strategy, messaging, copy, and ongoing execution across channels such as websites, LinkedIn, email, and campaigns.
Retained marketing support is an ongoing monthly engagement where strategy, messaging, and execution are handled continuously rather than through one-off projects. It focuses on consistency, iteration, and long-term performance.
A copywriter typically delivers one-off assets (e.g. website copy or blogs). CP Copywriting manages messaging and marketing output on an ongoing basis, ensuring consistency across all channels.
Most agencies operate on campaigns or fixed deliverables. CP Copywriting works as a consistent marketing partner, focusing on ongoing execution, messaging alignment, and performance over time.
(UK) B2B, service-based, SME's that:
have some marketing activity in place
are not getting consistent results
need ongoing support without hiring a full in-house team
Support typically includes:
messaging development and refinement
website and landing page updates
LinkedIn content
email marketing
campaign support
ongoing optimisation
Yes, as part of a structured process. AI supports research and production, but messaging, strategy, and final output are controlled to avoid generic or inconsistent content.