Words, Websites & Smarter Marketing
And it all starts with a plan.
That means bringing strategy, words and marketing experience together to turn we really should do something about this into something that consistently performs.
Sometimes I take the reins. Sometimes it’s one striking campaign, a new website, or selecting the fewest words with the biggest impact.
But we always start with the strategy (think positioning, key messages, audiences, tone and style, differentiators, SEO, conversion, and so forth).
Because six months from now, I’d rather you were seeing what worked than scratching your head wondering what to try next.
- Katherine Jones (ThinK Wine)
01. YOUR MARKETING
Strategy, positioning, campaigns, ideas, copy, content, execution. I become part of your business and make marketing happen every month.
Not random acts of marketing. Not we should probably post something.
A proper strategy, built around where your business wants to go, with someone making sure it actually happens.
The Monthly Marketing Magic. Strategy to execution. Minus the marketing department.
02. YOUR PROJECTS
A launch that needs an idea.
A proposition nobody can explain in one sentence.
A campaign that was due last September.
A website without traffic. A message that isn't landing. Something good that could be considerably better.
You don't even need to know what service you need.
Bring me the problem, the project or the slightly half-baked idea.
I'll work out what we're actually trying to achieve, find the angle and turn it into something people understand, remember — and act on.
03. YOUR WEBSITE
No agency. No endless meetings. No handing you a template and wishing you luck.
strategy + positioning + copy + design + build + SEO foundations → finished website
And it's done by one person who understands marketing and sales (yours truly).
You gain a smart, modern website built around your business, your customers and what you want them to do next. With AI and Google SEO — included.
The whole website (minus any hosting fees): £799.
"The first session was so impactful that we have booked and rebooked..."
- Caroline Bedford, CEO
✅️ I get properly stuck in.
Your business, your customers, your competitors, the context. I want to understand what's actually going on before deciding what we're making.
✅️ The strategy comes before the stuff.
What are we trying to achieve? Who needs to care? Why should they choose you? What happens next? Then we make things.
✅️ I'll find the thing.
The angle. The message. The bit that's genuinely interesting but you've stopped noticing because you work there every day.
✅️ I'll challenge you.
If there's a stronger idea, a clearer message or something simply isn't worth doing, I'll say so.
✅️ Things actually get finished.
Plans become campaigns. Ideas become websites. Emails leave Drafts. Marketing goes out into the world and does its job.
✅️ We work together.
No agency layers. You always work directly with me. Frank retains a largely supervisory role.
Eight years. Lots of words. Plenty of head-scratching. Some rather lovely clients.
I'm Claire (Frank may also make an appearance).
Strategic marketer. Copywriter. Website maker when the occasion calls for it.
Mostly, I help businesses work out how to get more of the right people to notice them, understand them and choose them.
I've worked across finance, tech, professional services, logistics and all sorts of businesses in between. Sometimes on one very specific project, sometimes as the Marketing Director.
I like strategy. I like ideas. I really like making things work brilliantly while I sit in the background.
And I firmly believe marketing should be useful before it is anything else. Yes, even before pretty and clever.
Good marketing isn't about being everywhere. It's about being in the right places, incredibly well dressed. Ready to put your best foot forward...? Let's talk.
"Claire is amazing! We first brought Claire in to share her expertise with our innovation delegates. Claire was the perfect choice. The first training session was so impactful that we have booked and rebooked..."
"We worked with Claire on a few projects and she was brilliant! The dedication to her work and the extra mile she goes to really understand the brief is second to none. I highly recommend her for copywriting projects..."
"I'm pretty sure the brief I gave Claire was complete drivel. Actually, scrap that. The brief I gave Claire was 100% total drivel. Despite that, she absolutely smashed it out of multiple parks..."
You've got questions. We've got answers.
CP Copywriting creates words, websites and smarter marketing for businesses that want to grow. From strategy and positioning to campaigns, copy, content and Squarespace websites, everything starts with what you’re trying to achieve — then works backwards from there.
CP Copywriting offers marketing strategy, positioning, campaigns, copywriting, content and Squarespace website design and copy. You can bring me an ongoing marketing challenge, a specific project or a website that needs sorting — and I’ll work out the smartest way to tackle it.
Yes. Websites and content are created with SEO and AI search visibility in mind — clear structure, useful content, strong messaging and the right language to help Google, AI platforms and, most importantly, your customers understand exactly what you do.
I work with growing businesses, start-ups and established brands across B2B and B2C, including tech, finance, logistics, professional services and creative industries. The common denominator? A good business that wants clearer positioning, smarter marketing and more of the right customers.
You work directly with me from start to finish. Strategy, ideas and execution stay connected, without layers of account management or endless handovers. It means faster decisions, consistent thinking and marketing that actually gets finished.
Yes. I offer Squarespace website strategy, copywriting, design and build in one package. You get a smart, modern website shaped around your brand, your customers and what you want them to do next — without juggling a strategist, copywriter and web designer.
Yes. I use AI where it makes sense — to work faster, explore ideas and do some of the heavy lifting. But strategy, judgement, creativity and quality control stay firmly human. Everything is shaped, refined and overseen by me, with Google, AI search and real people in mind.