Clarity wins clients. Period.
I like to throw in a bit of clever, cool and infectious for some big brand appeal, but it's always clarity.
My case in point. Two campaigns that couldn't be clearer or stronger, and my personal fave? They're also clever and funny, but not at the expense of clarity...
If you're unclear, they're unclear. Your plan is unclear. Your core messages and content are unclear. The unique reason to buy...? You guessed it. As clear as mud.
So, it's either A) Play the waiting game (sadly, clarity is not like buses) or B) Waste countless hours second-guessing what works, D.I.Y. it to death, post "hope" content and confuse potentional clients when you could have been onboarding them.
Instead?
Make. It. Obvious.
Strong brands nail clarity (theirs, their content, messages, campaigns, their USP).
They know exactly who they are and what they're all about. And it all stems from the three core elements of (successful) digital marketing:
#1) Strategy – A clear, long-term plan so new business flows naturally.
#2) Systems – Smart tools and lead funnels that widen reach and reduce risk.
#3) Delivery – Stand-out content with a defined voice; average copy won’t land premium clients.
That’s the focus: build the plan, set up the engine, and create copy that converts.
This is the CP Copywriting Digital Marketing Menu...
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