Clarity wins clients. Period.
I like to throw in a bit of clever, cool and infectious for some big brand appeal, but it's always clarity.
My case in point. Two campaigns that couldn't be clearer or stronger, and my personal fave? They're also clever and funny, but not at the expense of clarity...
If you're unclear, they're unclear. Your plan is unclear. Your core messages and content are unclear. The unique reason to buy...? You guessed it. As clear as mud.
So, it's either A) Play the waiting game (sadly, clarity is not like buses) or B) Waste countless hours second-guessing what works, D.I.Y. it to death, post "hope" content and confuse potentional clients when you could have been onboarding them.
Instead?
Make. It. Obvious.
Strong brands nail clarity (theirs, their content, messages, campaigns, their USP).
They know exactly who they are and what they're all about. And it all stems from the three core elements of (successful) digital marketing:
#1) Strategy – A clear, long-term plan so new business flows naturally.
#2) Systems – Smart tools and lead funnels that widen reach and reduce risk.
#3) Delivery – Stand-out content with a defined voice; average copy won’t land premium clients.
That’s the focus: build the plan, set up the engine, and create copy that converts.
This is the CP Copywriting Digital Marketing Menu...
Option #1: Your strategy, systems and delivery.
This elite marketing package is akin to hiring a marketing specialist to do your digital heavy lifting. You'll acquire the strategic experience to help you grow. You'll gain a conversion copywriter to support ambitious growth goals (such as lead magnets, landing pages, etc.). And we'll follow a comprehensive content marketing roadmap that implements the strategy, systems and structure to succeed online. All for less than £15K per year...
Price: £1,249 per month.
Option #2: Your strategy and systems.
If you’re comfortable creating the content but struggle to identify and implement the digital marketing strategies and systems to consistently attract and convert ideal clients, look no further. I create your comprehensive Content Marketing Strategy and 12-month content plan, and you enjoy some high-value intellectual property to simply rinse and repeat.
Plan once. Profit all year.
Option #3: Your delivery.
When it's too important not to pass it to a pro...
Website and sales pages - pricing starts at £999.
Newsletters and email marketing - pricing starts at £149.
Lead magnets and PDFs - pricing starts at £349.
LinkedIn marketing and bios - pricing starts at £600 p/month.
All your customer-facing copy, hand-written and pitch-perfect.
Get in touch for the full Marketing Menu.
Do you have a unique copywriting project that you would like to discuss? We welcome the opportunity to listen and help!