- Dec 3, 2024
Build Your Brand With The Help of a Digital Marketer
- Claire Parsons
- 0 comments
Let's not pull any punches here. If you don't do any (strategic) digital marketing, you are missing a trick. The trick being revenue and new customers. Equally, if your marketing is dated, dull, or confusing you are probably sending custom to competitors (say it isn't so) ðŸ˜
Whether you want to hire a digital marketing team or nab the best freelancer, the venture offers some serious return.
You can tap into social media channels, blogging, websites, and adverts. You can gently waft your business in front of your target market. Its scent captures the senses like freshly baked pain au chocolat. Yum. Also, note to self, stop blogging before breakfast.
Where were we?
I'm sure you're familiar with Where's Wally. Your business is Wally, your competitors are the crowd and your content points you out.
Digital marketing provides touchpoints for new and existing customers. It cements their relationship with your brand. Love the brand? They follow on socials. Love the socials? They click on your website. Love the website? They buy.
Your brand is what they bond with. Language, feelings, humour, values, vibe... Business branding is big bucks. But it doesn't have to cost a fortune. With a budget of as little as £500 a month, we can tailor a strategy and create content designed for your goals and audience.
You may wish to do it yourself. Some great things to consider when marketing your business are:
A company newsletter
Lead magnets and data capture
Adverts and campaigns
Social media marketing
Branded content and media
Themes and tone
Inbound and outbound marketing campaigns
Networking and connecting
A website audit and update
Blogging
Google and SEO
Social proof and credibility
Brand guidelines and identity
Brand ambassadors and influencer marketing
There is lots to consider but you know what they say... Don't wait for it. Work for it.
Businesses that don't make time for marketing aren't talking to their customers.
And if you aren't, another business will be...