So, you're looking to find a good copywriter (ideally a great one). Perhaps for your website, your blog, or simply because creating content is not your thing.
Do you need to hire a copywriter near you, expand the search, or find a copywriter with industry experience?
Well, the honest answer is that depends on you.
But we've included some pretty crucial things to know before you make your decision. And it's a decision that could leave your business bursting with leads and engagement or perhaps... not so much.
First of all, copywriters do not need qualifications. An English degree is great but not required. Copywriting is concepts, clicks and creativity. It's all about sales and marketing. It takes a particular type of style, experience and skill. Your copywriter does need the ability to:
- Understand hooks, angles and emotive levers
- Research like a boss
- Make the complex simple
- Follow processes to make working together easy
- Use professional copywriting techniques
- Conduct keyword research
- Slide into your audience's shoes
- Create copy that is punctual, proofed and appealing
- Romance the readability
- Romance Google
- Romance your target audience (gosh, that's a lot of romance) 😱
- Blend a clever balance of what you want to write and what your audience wants to read
... To name but a few.
It's rare to receive a paid writing test these days. You'd do just as well to commission a blog or a small piece of content that meets your criteria. You can ask to view your copywriter's portfolio. You can check out their Google and LinkedIn reviews. You can easily find out if they walk the walk and create content for their own business. How does it read? Is it liked and enjoyed? You can even ask to speak with a business they serve to scoop the story.
The bottom line is that hiring a freelance content writer or copywriter is less risky than hiring. We aren't saying don't hire. Hiring is fab. But if you aren't ready to make that commitment, freelancers are your business besties. Plus, the relationship is as short or long-term as you need.
Let's say you have a £600 budget per month. If your copywriter also has marketing experience, they can advise you on a content strategy to meet your goals and budget. More customers are usually on the menu. So, perhaps they can audit existing content, make improvements, and offer a content strategy to attract enquiries. Social media marketing, newsletters, adverts, websites... You have an abundance of options to choose from. An experienced copywriter may offer training, consultancy and resources (cough, cough). You can find out about the Confident Copywriting course
here.
Do you need to hire for your niche? Maybe. If you need a very technical piece of content on quantum physics, then please hire someone else. That sounds no fun at all. But 9 times out of 10, it won't be necessary due to the processes we provide and the whopping skill and research elements.
Do you need to hire a freelance writer nearby? The days of coffee and cake in a cafe or even a pub were nice. And we have plenty of customers in the South East of England. We also serve businesses in Hawaii, Canada, Germany, Serbia and Scotland. Life is digital. Zoom is our friend. We kind of operate a whole business without borders thing. We recommend hiring a great copywriter who can help you fill your business with leads rather than one next door. A good copywriter may also have a little bit of a wait/queue. We aren't talking months and months but we book up fast. This is a good sign!
Any great working relationship is always based on trust, respect, fun and results.
Working with a competent copywriter should be all of this and more.
Why not sneak a peek at the CP Copywriting social media marketing action
here?
We don't just walk the walk. We create fun, fans and legions of followers 🤩
In a sea of same, is your business ready to stand out...?
#TeamCPCopywriting